As technology is taking over our lives we have become impatient to see long ads. Hence we prefer seeing video ads as it is more enticing and engaging then the text ads. Post YouTube seeing videos has become a phenomenon. Making video ads has also become a lot cheaper.
Therefore, seeing it as a huge marketing opportunity, large & small corporate are making video ads for promoting their brand, products & digital marketing services.
So I will list down the reasons why video production is getting popular:
- So I will list down the reasons why video production ad is getting popular:
- Less span of remembering time – Audience span to remember something has reduced drastically, thanks to our ‘smart phones’ to remember everything on our behalf. Video is the best medium and has an edge over text ads because video ads can be recalled easily. Just imagine you watching harry potter versus you reading harry potter. Would you be able to create the magic in your imagination the way it has been showed in movie? I believe no, the movie has bought life in each character and you are able to relate to their emotions, fantasy life which will keep the memory alive vividly.
- Information has become handy – This generation is hungry for information and its availability is at the click of a finger. Watching a video helps them understand and respond to queries faster. So 10 – 15 minutes can be replaced by a 2-3 minute video.
- Integration on various platforms – As technology has advanced hugely. Any gadget can be integrated easily. A video can be seen on multiple platforms from smart phone to tablets to desktop. Many websites such as Vimeo and YouTube get millions of hits a day. Business sees a huge jump when ads are played online.
- Paid Ads – With the evolution of technology comes the scope of paid video ads which gives instant visibility and traffic to a video. Just imagine with paid ads you would be able to cater to direct audience as you will have the liberty to place your ad anywhere on the internet. Suppose you want to buy a sofa and start scrolling different website with the keyword ‘sofa’. There you see ‘amazon’ and ‘alibaba’ at your service with a video ad. ‘Buy sofas at 40% discounts’, Will you not be tempted to buy it. I bet you do.
- Ads spend is low: Gone are the days when one use to spend lakhs of rupees on a 10 – 20 second slot on television, serving to mass audience and having no clue what is the exact ROI in the process. Now you can start promoting with as low as 5000 and cater to only your segment of audience. In the process you are also aware of the ROI in return.
- Target V/s Mass Audience – Did you ever imagine that if you are a local garment store, will you ever take a step to promote your shop through a video online. What actually everyone does, put a placard outside the shop saying, ‘10% discount hurry up limited stock’. Audience will be the people who are passing by your shop. Gone are those days, now local store are placing their video ads during festive season and tie up with various online stores to promote their store to specific audience. Suppose you are selling jeans, you can create a video online and promote it to your segment of audience.
- Geo Targeting – The more specific the ads are, the better performance it can give. Recently I saw a local player produced a movie and it went houseful for 3-4 days. He promoted it only in that state. You can also go to an extent to choose a particular area in that state or even less to promote a product.
- Marketing Message effectiveness – Video ads is the best medium compared to other marketing mediums because with its audio visuals, one can easily communicate his marketing message more effectively. This is the only medium that appeals to multiple senses. The use of sound and images elicits feeling and better understanding of the product, idea or services. Hence retention power increases to a great extent.
- Impact for a long period of time – Video ads make long lasting impressions hence is the favorite for small and big business corporate. Companies are using it as an ad extension as it gets more exposure with time. If the video becomes viral, the impact will be much longer.
- Ad extension – This is the process which lot of companies have adopted. In case a company runs this ad on tv, now same ads will start rotating online. Once you click you land on the landing page of the product/service offered and the purchase is made. Offline ads are extending to online ads and the temptation comes to click it.
To conclude Video ads are one the most popular mediums to promote the product/services. But you have to make sure of making the video also with a professional approach otherwise all efforts will be wasted. You need proper editors, cameraman, lights and a team to execute a video. Hence comes professionals who come and do it on your behalf. I would like to mention Linsad Marketing Agency who is professionals in handling video production in Malaysia; they use drones and high end cameras to execute the same. Some recent video production images are shown above. They can assist further in digital marketing efforts for promotion.
Linsad 